The Burden of an Exit Strategy

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The confusing scandal around Cambridge Analytica and the misuse of personal data have stirred a wide search for a coping strategy post Facebook, once the campaign #Delete started to gather momentum. Over fifty million people have become victims of an algorithm and the finger points in both directions. It points at the corporation and the guilty pact between the rich and the political class to maintain ‘the distribution of wealth’ (Chomsky). And it points at the victims too, as they gave into temptation and filled in the vilified personality test, the intelligence test, the ‘what Disney character are you’ test or ‘is the dress white or gold’ test. And the list could include other hundreds of tests and surveys which were strategically used to collect data and profile the population.

But why did people take the online tests in the first place? Was it out of curiosity, boredom, self-absorption, confusion, insecurity? Possibly, but not exhaustively, being constantly overfed information, the individual, the person behind the computer screen, started to lose the sense of identity and the fear of rejection kept on creeping in. A sign of an increasing collective anxiety.

The need for constant external validation could be a symptom of what de Botton calls ‘status anxiety’. But this is not, by far, a new philosophical discovery. In 1929, Bernays used collective anxiety in his campaign ‘Torches of Freedom’ and successfully convinced women to start smoking cigarettes. One can only see that psychological profiling started a long time ago, when Sigmund Freud clarified the notion of a dark, unconscious self. It comes as no surprise now that among my friends without online social presence there is a sense of ‘told you so’ vindication, whilst the rest is struggling to find a way out.

On a tweet published yesterday by a friend I read a stark and final confession: ‘took a while to decide, but happy I finally cleansed myself. After 11 years I am off…forever.’ But have they actually managed to escape with such ease? Is ‘deleting’ as simple as ‘liking’ or ‘accepting’ the terms and conditions of a virtual contract? There are two immediate identifiable issues here.

The first is that the Facebook license does not end upon the deactivation of your account. The content will only be released from license when all the other users (family, friends, acquaintances, nobodies) have also broken their ties with it. Online freedom will come only after successful negotiations with thousands of friends one gathered during a decade of social media use. The second issue is that Twitter, the online space the online user migrated towards, has a more insidious ‘rights’ clauses. In accepting the terms and conditions, they granted the platform editing rights. Which means the right to edit, modify, translate and format any content posted on the platform. And this can be highly problematic when the content is translated to other languages.

The society’s architecture has dramatically changed to redefine the concept of freedom within the limits of an acceptable platform. It is now symptomatic that ‘deleting’ is a form of virtual social rejection, which leads to real constrains in terms of access to information. But, a while ago, this free access used to be a fundamental attribute of a healthy democracy.

‘The concept of liberty and individual choice are nothing but a mirage’ notes an online user on Twitter who admits that ‘today, Facebook deleted my account because I did use the title DeleteFacebook in one of my paintings’ (TArt). The elite culture is openly biting back displaying the fangs of bigotry ‘as it pretends there is no other alternative’ (Berger).
What facets do we need to explore now in order to redesign our ‘spectre of hope’?

Maria Stadnicka, 1st April 2018

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Of Hats and Social Change

It might be that the Panama Papers will become as iconic in history as the fashionable Ecuadorian ‘panama hat’; a striking and a bit ostentatious item, which everybody wants but nobody knows how to properly wear it. Not in Britain. For obvious climatic restrictions.

 

However though, on Monday morning, Britain received such a hat, delivered by the mediatic postal service, whilst not wide awake yet, post Easter holiday, when the weather forecast was not that brilliant anyway. Would it worth the bother, for the sake of seven or eight hours of sunshine a week? Should it return to sender and have the money back?

 

The British rich and the poor found out, with some surprise, that once they had signed for the goods, the sender remained unknown. And, as the box opened, millions of other items emerged. Things which we all ‘kind of’ knew about, but wished we hadn’t. The truth.

 

The shock of discovering your master licking his honey smeared fingers in your own pantry. The shock of being discovered and still trying to say ‘sorry it won’t happen again’ type of thing.

 

In a society where the wealth and the poverty cohabit undisturbed, in their own universe, parallel with each other, it becomes increasingly difficult to formulate an opinion about social injustice, corruption, and privileged few. Almost impossible to do something about it. This explains the public opinion’s delayed reaction to the recent ‘Panama Papers’. But does it justify it? And even if, let’s say, something could be done about it, what resolution would not involve fundamental change and transformation, on both sides?

 

Given the realities of international and national politics, each of us is, to some extent, victim of conflicting demands between truth and power. Observers of social reality, rather than makers of it. Furthermore, the unfortunate circumstances, which define the current trends, deepen in a climate where radical thinking and critical debate do not address the core values on which we built our social structures and institutions.

 

With the current revelations in mind, it is rather justifiable, once more, the duty to bring in focus the possibility of change, which, ‘to some extent’, comes from our desire ‘to create the future rather than merely observe the flow of events. Given the stakes, it would be criminal to let real opportunities pass unexplored.’ (Noam Chomsky, 2014, ‘A Genuine Movement for Social Change’)

 

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